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Social Media Marketing (Meta, LinkedIn, X)

Course Description

This Social Media Marketing Certification Course is designed to empower marketers, content creators, entrepreneurs, and professionals with the skills needed to build strong brand presence, foster meaningful engagement, and drive business outcomes through major social platforms.

Covering both organic and paid strategies, this 10–12 hour self-paced program offers a practical, real-world approach to social media. From content creation and community building to paid ads and analytics, learners will gain the complete toolkit to plan, execute, and optimize winning social campaigns.

 

What You Will Learn

  • Craft platform-specific content for Instagram, LinkedIn, Facebook, Twitter/X, and YouTube
  • Run paid ad campaigns with Meta Ads Manager and LinkedIn Campaign Manager
  • Master social media analytics, engagement metrics, and ROI reporting
  • Plan and execute community engagement and brand building strategies
  • Use tools like Hootsuite, Buffer, and Later for scheduling and automation
  • Leverage influencer collaborations, UGC, and viral content strategies
  • Handle crisis situations and protect online reputation
  • Integrate blogging, SEO, and social media for content amplification

Course Curriculum

  • Social Media Foundations & Strategy

    ·        Overview of Social Media Platforms: Strengths & Roles

    ·        Power of Social Proof and Network Effects

    ·        Mapping Business Objectives to Platform Strategy

    ·        Building Brand Identity Across Channels

    ·        Ethical Guidelines & Risk Management

  • Content Planning & Blogging for Social Engagement

    ·        Blogging as a Social Media Anchor

    ·        Creating Long-Form vs. Short-Form Content

    ·        Blogging for SEO, Shares, and Conversion

    ·        Leveraging Guest Blogs, Visuals, and Infographics

    ·        Building a Social Content Calendar

  • Platform Deep Dives (Organic Strategies)

    Instagram & Facebook

    ·        Reels, Stories, Carousels, Facebook Lives

    ·        Community Engagement through Groups and Replies

    ·        Using Meta Creator Studio

    LinkedIn

    ·        Profile Optimization for Thought Leadership

    ·        Articles, Polls, and Lead Magnets

    ·        LinkedIn Groups, Events, and Outreach

    Twitter/X

    ·        Hashtag Campaigns, Threads, Spaces

    ·        Influencer Tagging & Retweet Strategy

    ·        Custom Layouts and Embedded Feeds

    YouTube

    ·        Channel Setup, SEO, Shorts, and Live Streams

    ·        YouTube Studio Analytics

    ·        Creating Video Hooks and CTAs

  • Paid Advertising on Social Media

    ·        Facebook & Instagram Ads Manager – Setup, Targeting, Optimization

    ·        Ad Types: Image, Video, Carousel, Reels Ads

    ·        LinkedIn Campaign Manager – Lead Gen Forms, Sponsored Content

    ·        Ad Budgeting, A/B Testing, and Performance Benchmarks

    ·        Retargeting and Custom Audiences

  • Social Media Analytics & ROI

    ·        Native Analytics: Meta Insights, LinkedIn Analytics, Twitter Analytics

    ·        Key Metrics: Reach, Engagement Rate, CTR, Conversion, Sentiment

    ·        Social Media Dashboards (Google Looker Studio templates)

    ·        Interpreting Campaign Performance

    ·        Attribution Models & ROI Reporting

  • Community Management & Crisis Response

    ·        Responding to Comments, DMs, and Feedback

    ·        Escalation Protocols for Negative Sentiment

    ·        Social Media Listening Tools (Mention, Brand24, Sprout)

    ·        Case Studies: Managing PR Crises via Social

  • Social Media Tools & Automation

    ·        Overview: Buffer, Hootsuite, Sprout Social, Later

    ·        Post Scheduling, Auto-Posting, and Calendar Sync

    ·        Hashtag Management Tools

    ·        Chatbots & Auto-Responders (ManyChat, MobileMonkey)

    ·        Workflow Automations for Reporting & Moderation

  • Final Project + Certification

    Capstone Project:
    Plan and execute a mock campaign for a selected brand on one or more platforms. Deliverables include:

    ·        Content calendar

    ·        Paid ad structure

    ·        Influencer/engagement plan

    ·        Analytics dashboard + reporting deck

    Includes Peer Feedback + Instructor Evaluation

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Chronolearn

Developer

I am a web developer with a vast array of knowledge in many different front end and back end languages, responsive frameworks, databases, and best code practices

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Title From Date To Date Cost
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This Course Fee:

₹1,699.00

₹2,500.00
Course includes:
  • img Level
      Beginner Intermediate Expert
  • img Duration 12h
  • img Passing Marks 75
  • img Exam Duration 1h 30m
  • img Certifications Yes
  • img Language
      English German Arabic French Spanish
  • img Access 90 Days
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