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SEO Analytics

Course Description

The SEO Analytics course is designed to empower digital marketers, SEO professionals, and content strategists with the knowledge and tools required to evaluate and optimize organic search performance. In today’s data-driven landscape, understanding how users interact with your site and how search engines evaluate content is essential to staying competitive.

This course goes beyond basic metrics to offer deep insights into on-page, off-page, and technical SEO using platforms such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other cutting-edge tools. You'll also explore emerging trends like Core Web Vitals, AI-based forecasting, user intent analysis, and predictive SEO strategies. Whether you’re refining an existing SEO strategy or building one from scratch, this course provides a practical and actionable framework for success.

What You'll Learn

  • SEO Metrics and KPIs: Understand the key indicators that reflect your organic search performance and how to track them over time.

  • Tool Integration and Setup: Learn how to set up and connect platforms like GA4, Google Search Console, and SEO dashboards for unified tracking.

  • Technical SEO Insights: Discover how to analyze site architecture, mobile usability, crawlability, and Core Web Vitals for better indexing and ranking.

  • On-Page and Content Analytics: Evaluate the performance of your pages, content structure, keyword targeting, and internal linking strategy using data.

  • Backlink and Authority Analysis: Monitor link-building efforts, assess link quality, and conduct competitive backlink audits.

  • User Behavior and Intent Analysis: Use tools like heatmaps and session recordings to understand how users navigate your site and what drives conversions.

  • AI and Emerging SEO Trends: Explore the impact of AI, voice search, and visual search on SEO analytics, and how to leverage these tools for smarter decision-making.

  • Automated Reporting and Dashboards: Learn to build automated reports and live dashboards for clients or stakeholders using tools like Looker Studio (Data Studio).

  • SEO Strategy Development: Apply analytics insights to build, refine, and present an effective SEO strategy through a hands-on capstone project.

 

Course Curriculum

  • Introduction to SEO Analytics

    • What Is SEO Analytics?

    • Importance of Data in SEO Strategy

    • Overview of Search Engine Algorithms

    • Goals of SEO Measurement

    • SEO vs. SEM: Key Differences in Metrics

  • Setting Up for SEO Measurement

    • Introduction to Google Analytics 4 (GA4)

    • Connecting GA4 with Google Search Console

    • Setting Up SEO Dashboards

    • Introduction to SEO Tools (SEMrush, Ahrefs, Screaming Frog, etc.)

    • Tag Implementation Using Google Tag Manager

  • Understanding SEO Metrics

    • Key Performance Indicators (KPIs) for SEO

    • Organic Traffic & Click-Through Rates (CTR)

    • Bounce Rate, Dwell Time, and Engagement Metrics

    • Keyword Rankings and SERP Visibility

    • Crawl Errors and Indexation Status

    • Page Load Speed and Core Web Vitals

  • Technical SEO Data Analysis

    • Identifying Site Structure Issues

    • Mobile Usability Metrics

    • Page Speed Insights and Recommendations

    • Crawl Budget Optimization

    • XML Sitemap and Robots.txt Insights

    • Structured Data and Schema Markup Validation

  • On-Page SEO Analytics

    • Evaluating Meta Tags and Header Structures

    • Content Performance Metrics

    • Keyword Cannibalization Analysis

    • Internal Linking Analysis

    • Image Optimization and Alt Text Tracking

  • Off-Page SEO & Backlink Analysis

    • Monitoring Backlink Profiles

    • Domain Authority and Page Authority Trends

    • Toxic Link Identification and Disavow Process

    • Competitor Link Gap Analysis

    • Social Signals and Brand Mentions

  • User Behavior & Intent Analysis

    • Understanding Search Intent and User Journeys

    • Heatmaps and Session Recordings (e.g., Hotjar)

    • Conversion Rate Optimization (CRO) Insights

    • Segmentation by Device, Location, and Behavior

    • Funnel Tracking and Goal Setting

  • SEO Reporting & Automation

    • Creating Automated SEO Reports with Data Studio/Looker

    • Real-Time SEO Monitoring Tools

    • Generating Monthly and Quarterly Reports

    • Using AI Tools for SEO Forecasting

    • Dashboards for Stakeholders and Clients

  • Trends and Emerging Technologies in SEO Analytics

    • The Impact of AI on SEO Analysis

    • Voice Search and Conversational AI Trends

    • Visual Search and Image Recognition Analytics

    • E-E-A-T and Content Trustworthiness Metrics

    • Predictive Analytics and Search Forecasting

  • SEO Analytics Project & Certification Prep

    • Case Study: End-to-End SEO Audit & Strategy

    • Hands-On Project: Create and Present an SEO Report

    • Review Questions and Knowledge Check

    • Exam Tips and Certification Readiness

    • What’s Next After SEO Analytics: Career & Tools Path

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Chronolearn

Developer

I am a web developer with a vast array of knowledge in many different front end and back end languages, responsive frameworks, databases, and best code practices

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Title From Date To Date Cost
Upcoming Classes 2025-05-17 2025-05-18 899
Upcoming Classes 2025-06-21 2025-06-22 899
Upcoming Classes 2025-07-19 2025-07-20 899
This Course Fee:

₹1,799.00

₹2,900.00
Course includes:
  • img Level
      Beginner Intermediate
  • img Duration 16h
  • img Passing Marks 75
  • img Exam Duration 1h 30m
  • img Certifications Yes
  • img Language
      English German Arabic French Spanish
  • img Access 90 Days
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