Preloader

Course Details

img img img img img
img

SEO Fundamentals

Course Description

This in-depth, project-based Search Engine Optimization (SEO) Training Program equips you with the latest tools, strategies, and best practices to succeed in the modern organic search landscape. Whether you're a marketer, entrepreneur, freelancer, or content strategist, this self-paced program teaches you how to rank higher on Google, drive traffic, and sustain visibility through white-hat, data-driven SEO techniques.

From foundational skills like keyword research and content optimization to technical SEO, GA4 reporting, and local SEO tactics, you’ll graduate ready to audit, implement, and lead SEO projects confidently across industries.

 

What You Will Learn

  • On-page, off-page, and technical SEO from scratch
  • Strategic keyword research using modern tools
  • Content clustering, internal linking, and topic authority frameworks
  • Crawl budget, indexation, schema, and page speed optimization
  • Backlink audits, white-hat link building, and outreach
  • SEO analytics, GA4 dashboards, and SEO performance reporting
  • Local SEO: GBP optimization, citations, reviews, and map ranking
  • Mobile SEO, responsive UX, and Core Web Vitals optimization
  • How to respond to algorithm updates and avoid penalties
  • AI and SEO: How ChatGPT & semantic search are shaping ranking signals

Course Curriculum

  • SEO Fundamentals & Strategy

    ·        SEO vs SEM, how SEO drives compounding ROI

    ·        Types of SEO: On-page, off-page, technical, local

    ·        Building an SEO-first mindset and aligning with business goals

    ·        White-hat vs black-hat practices

  • Keyword Research & Intent Mapping

    ·        Short-tail, long-tail, semantic & LSI keywords

    ·        Intent-based keyword mapping (informational, transactional, navigational)

    ·        Using tools: Google Keyword Planner, Ubersuggest, Ahrefs, SEMrush

    ·        Keyword grouping for content clusters and topical authority

    ·        Hands-on: Build a keyword research sheet for a real niche

  • On-Page SEO Optimization

    ·        Page structure: H1-H6, title tags, meta descriptions, schema basics

    ·        Internal linking and anchor text optimization

    ·        Image SEO: Compression, Alt tags, lazy loading

    ·        URL optimization and canonical tags

    ·        Landing pages, blog strategies, and SEO copywriting frameworks

    ·        Hands-on: Optimize a sample product or blog page

  • Technical SEO Deep Dive

    ·        Crawlability, indexation, and sitemap optimization

    ·        Robots.txt configuration and HTTP status code handling

    ·        Schema markup with JSON-LD (Product, Article, FAQ, LocalBusiness)

    ·        Core Web Vitals (LCP, FID, CLS) and speed testing with PageSpeed Insights

    ·        Mobile-first indexing, responsive UX & AMP

    ·        Hands-on: Perform a mini audit using Screaming Frog or Sitebulb

  • Link Building & Backlink Strategy

    ·        Backlink profile analysis with Ahrefs/SEMrush

    ·        Competitor backlink gap analysis

    ·        White-hat outreach strategies: Guest posting, HARO, link bait content

    ·        Internal link sculpting for authority distribution

    ·        Negative SEO & disavow basics

    ·        Hands-on: Create a link-building campaign plan

  • Local SEO & Google Business Profile

    ·        Optimizing and maintaining a Google Business Profile (GBP)

    ·        Local citations, NAP consistency, and schema

    ·        Local reviews strategy and photo/video SEO

    ·        Geo-targeted landing pages and map-pack optimization

    ·        Hands-on: Optimize a GBP profile + track ranking

  • SEO Reporting, GA4 & Tools

    ·        Google Search Console deep dive (coverage, performance, enhancements)

    ·        Google Analytics 4: Event-based tracking + SEO goals

    ·        Using Looker Studio for SEO dashboards

    ·        Building monthly SEO reports with performance insights

    ·        Hands-on: Build a live SEO report template

  • SEO for Content & Social Integration

    ·        SEO-focused content calendars and content hubs

    ·        Updating outdated content and freshness scores

    ·        SEO and social synergy: content shares, branding, link signals

    ·        AI tools for content ideation and SEO enhancement

    ·        Hands-on: Design a content cluster around a primary keyword

  • Algorithm Updates, Penalties & Recovery

    ·        Major Google updates: Panda, Penguin, HCU, Core

    ·        Identifying and fixing manual penalties

    ·        Tools for monitoring algorithm impact (Grump, Algoroo)

    ·        Future-proofing with evergreen content and user intent

  • Capstone Project – SEO Audit + Strategy

    ·        Perform an SEO audit of a real or hypothetical website

    ·        Identify technical, on-page, and backlink issues

    ·        Present a 30-day action plan (strategy + reporting framework)

    ·        Peer-reviewed feedback & certificate unlock

img

Chronolearn

Developer

I am a web developer with a vast array of knowledge in many different front end and back end languages, responsive frameworks, databases, and best code practices

Reviews

0.0
0 Ratings
5
0
4
0
3
0
2
0
1
0
Title From Date To Date Cost
No data found!
This Course Fee:

₹2,999.00

₹4,000.00
Course includes:
  • img Level
      Beginner Intermediate Expert
  • img Duration 20h
  • img Passing Marks 80
  • img Exam Duration 1h 30m
  • img Certifications Yes
  • img Language
      English German Arabic French Spanish
  • img Access 90 Days
Add To Cart