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Google Ads (AdWords) Certification

Course Description

Master the art and science of Google Ads (AdWords) Certification with this advanced Google Ads Certification Training Program, designed for marketers, entrepreneurs, and digital media professionals who want to run, manage, and scale ROI-driven campaigns across Search, Display, YouTube, Shopping, and App formats.

This 12–15 hour self-paced course combines hands-on ad creation, strategic campaign structuring, bidding mastery, conversion tracking, and real-time optimization. You’ll also explore Performance Max, audience targeting techniques, negative keyword strategy, ad copy testing, automated rules, and cross-channel measurement with GA4.

By the end, you'll not only understand how to use Google Ads — but also why and when to apply tactics for maximum impact.

 

What You Will Learn

  • Complete setup of Search, Display, Video, Shopping, and Performance Max campaigns
  • Account structuring: MCC, access roles, hierarchy, and best practices
  • Keyword strategy, audience targeting, geo/demographic segmentation
  • Bidding strategies: Manual, Smart Bidding, Portfolio, and Bid Adjustments
  • Conversion tracking setup: Enhanced conversions, value rules, custom events\
  • Ad copywriting: Responsive Search Ads, Dynamic Search Ads, Display assets
  • Negative keyword optimization and campaign exclusions
  • A/B testing ad copy, budget allocation, ad variations
  • Troubleshooting campaigns (low CTR, high CPC, low Quality Score)
  • Google Ads + GA4 integration for full-funnel analytics
  • Reporting, ROAS dashboards, and stakeholder storytelling
  • Automated rules, scheduling, alerts, and basic scripts

Course Curriculum

  • Google Ads Landscape & Strategic Planning

    ·        Role of Google Ads in full-funnel marketing

    ·        Search vs. Display vs. Video vs. Performance Max: When to use what

    ·        Keyword intent, audience personas & funnel alignment

    ·        Competitor & market research using Auction Insights & SEMrush

  • Core Google Ads Platform & API Structure

    ·        API architecture, object mutation, resource metadata (For advanced users)

    ·        When and why to use the API for bulk edits or automation

    ·        Visualizing Google Ads data relationships

  • Account Setup, Hierarchy & MCC Management

    ·        Setting up single vs. multiple accounts

    ·        Google Ads Manager (MCC): How agencies manage clients

    ·        Roles, permissions, and user access best practices

  • Campaign & Ad Group Creation – Hands-On

    ·        Setting up campaigns by goal (conversion, awareness, ROAS)

    ·        Smart campaigns vs Expert mode

    ·        Structuring ad groups for Quality Score boost

    ·        Building Responsive Search Ads, DSAs, Display Ads

    ·        Hands-on: Create a sample search + display campaign

  • Bidding Strategies & Budget Management

    ·        Smart Bidding (Target CPA, Target ROAS, Maximize Conversions)

    ·        Manual CPC, ECPC, Portfolio Bidding explained

    ·        Bid modifiers by location, device, time-of-day

    ·        Hands-on: Simulate budget distribution + projection

  • Conversion Tracking + Custom Events

    ·        Setting up enhanced conversions, tags, GTM & Google Ads

    ·        Call tracking, form submissions, click-to-call

    ·        GA4 event imports into Google Ads

    ·        Custom rules for conversion values

    ·        Hands-on: Implement conversion setup for a demo e-commerce store

  • Ad Copywriting & Creative Testing

    ·        Responsive ad testing framework

    ·        Emotional copy vs functional copy

    ·        A/B testing: Headlines, CTAs, URLs

    ·        Ad assets and site links best practices

    ·        Hands-on: Write and test 3 ad variants

  • Optimization, Audiences & Exclusions

    ·        Search Terms Report + negative keyword strategy

    ·        In-market, affinity, custom intent, and remarketing audiences

    ·        Placement exclusions, demographic filters

    ·        Automated rules: pause low CTR ads, budget caps, dayparting

  • Performance Reporting + GA4 Integration

    ·        Key metrics: CTR, CPC, ROAS, Quality Score, Impression Share

    ·        Link Google Ads with GA4

    ·        Build a ROAS dashboard (Google Looker Studio)

    ·        Troubleshoot performance issues (budget drainers, disapproved ads)

    ·        Hands-on: Build a reporting dashboard for a client campaign

  • Capstone Project – Launch & Optimize

    ·        Scenario: Launch a full campaign for a SaaS, eCommerce, or Local Business

    ·        Includes: Campaign planning → keyword/ad group → ads → conversion tracking → optimization plan

    ·        Peer-reviewed checklist for project feedback

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Chronolearn

Developer

I am a web developer with a vast array of knowledge in many different front end and back end languages, responsive frameworks, databases, and best code practices

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Title From Date To Date Cost
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This Course Fee:

₹19,999.00

₹30,000.00
Course includes:
  • img Level
      Beginner Intermediate Expert
  • img Duration 16h
  • img Passing Marks 75
  • img Exam Duration 1h
  • img Certifications Yes
  • img Language
      English German Arabic French Spanish
  • img Access 90 Days
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