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Course Details

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Email Marketing Campaigns

Course Description

Master the art and science of email marketing through this in-depth, self-paced certification program. Designed for marketers, entrepreneurs, and professionals, this course provides the essential strategies, tools, and techniques to build, automate, and optimize campaigns that drive real results.

  What You Will Learn

·Develop email strategies aligned with business goals and customer journeys

· Design responsive, mobile-friendly, high-conversion email templates

· Implement behavioral segmentation and dynamic personalization

· Automate campaigns: welcome flows, abandoned cart, win-backs, re-engagement

·  Work with top tools: Mailchimp, HubSpot, Brevo, SendGrid

· Conduct A/B testing: subject lines, content, visuals, and CTAs

· Master deliverability: authentication, sender reputation, spam prevention

· Grow your list ethically using lead magnets, landing pages & gated content

· Analyze campaigns: OR, CTR, conversions, revenue per email

· Write persuasive copy using proven frameworks (PAS, AIDA, 4Ps)

Course Curriculum

  • Introduction to Email Marketing

    ·        Evolution and current relevance of email

    ·        Key business benefits vs. limitations

    ·        Campaign types: transactional, nurturing, promotional, lifecycle

  • Legal Compliance & Opt-in Strategies

    ·        GDPR, CCPA, CAN-SPAM overview

    ·        Consent-based acquisition & opt-in tactics

    ·        Double opt-in, unsubscribe strategy, compliance tools

  • Campaign Planning & Funnel Alignment

    ·        SMART goals for email marketing

    ·        Buyer journey mapping: Awareness to Loyalty

    ·        KPIs: Opens, CTR, Conversions, Revenue Attribution

  • Email Design & Layout Best Practices

    ·        Mobile-first email structures & responsive layouts

    ·        Visual hierarchy, CTA placement

    ·        Design a newsletter using Mailchimp or Canva

  • Advanced Segmentation & Personalization

    ·        Segment lists by engagement, behavior, purchase history

    ·        Dynamic content blocks and personalization tags

    ·        Lead scoring and lifecycle segmentation

    ·        Hands-on: Build a segmented nurturing sequence

  • Automation Workflows & Triggers

    ·        Campaign flows: Welcome, Abandoned Cart, Feedback, Win-back

    ·        Setting up triggers, delays, and branching

    ·        Tool walkthroughs: HubSpot, Klaviyo, ActiveCampaign

    ·        Hands-on: Launch a 3-step automation campaign

  • Crafting High-Converting Campaigns

    ·        Subject lines that drive opens

    ·        Body copy frameworks: PAS, AIDA, 4Ps

    ·        CTAs with urgency and value

    ·        Hands-on: Write and test 2 campaign variants

  • Deliverability & Spam Prevention

    ·        Authentication: SPF, DKIM, DMARC

    ·        Avoiding spam triggers and blacklists

    ·        Warming up IP addresses and sender reputation

    ·        Hands-on: Test deliverability using Mail Tester & GlockApps

  • A/B Testing & Email Optimization

    ·        Variables to test: timing, content, CTAs, layout

    ·        Split test setup using Mailchimp

    ·        Performance interpretation and data-driven tweaks

    ·        Hands-on: Run a multivariate test

  • Analytics, Reporting & Optimization

    ·        Tools: GA4, Mailchimp reports, UTM tracking

    ·        OR, CTR, CTOR, Bounce, Spam Rates

    ·        Dashboards: Google Sheets / Data Studio

    ·        Hands-on: Build a performance dashboard with visual KPIs

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Chronolearn

Developer

I am a web developer with a vast array of knowledge in many different front end and back end languages, responsive frameworks, databases, and best code practices

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Title From Date To Date Cost
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This Course Fee:

₹19,999.00

₹30,000.00
Course includes:
  • img Level
      Beginner Intermediate Expert
  • img Duration 12h
  • img Passing Marks 75
  • img Exam Duration 1h
  • img Certifications Yes
  • img Language
      English German Arabic French Spanish
  • img Access 90 Days
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