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Course Details

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Digital Marketing Strategy

Course Description

Step into the digital era with confidence. The Digital Marketing Masterclass is a hands-on, strategic, and future-ready training program designed for marketers, entrepreneurs, students, and business professionals aiming to master the full spectrum of digital marketing.

From SEO and paid media to email marketing, mobile engagement, social media, and analytics, this 20–30 hour program blends real-world case studies, actionable projects, and emerging technology trends like AI, automation, and influencer marketing. Whether you're starting your journey or scaling campaigns, this course delivers practical skills and strategic thinking to succeed.

 

What You Will Learn

·       End-to-end digital marketing strategy and channel integration

·       SEO, SEM (Google Ads), and Pay-Per-Click Advertising

·       Email marketing: segmentation, automation, and campaign testing

·       Social media campaigns across Facebook, LinkedIn, Twitter, and YouTube

·       Content marketing: strategy, storytelling, and inbound alignment

·       Mobile marketing and cross-device personalization

·       UX/UI principles and usability testing

·       Web analytics, GA4, A/B testing, CRO, and campaign reporting

·       Customer journey mapping & sales funnel planning

·       AI tools, automation platforms, and influencer marketing

·       How to deliver measurable ROI across campaigns

Course Curriculum

  • Introduction to Digital Marketing

    ·        The digital landscape and evolution

    ·        Digital vs traditional marketing: key shifts

    ·        Business ROI and global market impact

  • Digital Strategy & Integrated Planning

    ·        Building a customer-centric marketing strategy

    ·        Multi-channel campaign orchestration

    ·        Testing strategies: A/B, split, multivariate

    ·        Campaign objective alignment (TOFU, MOFU, BOFU)

  • Customer Experience (CX) & Usability

    ·        UX/UI basics for marketers

    ·        Sitemaps, wireframes, and mockup tools (Figma/Canva)

    ·        Usability testing on websites/apps

    ·        Journey mapping and funnel optimization

  • Mobile Marketing & Personalization

    ·        SMS, Push Notifications, App vs Web UX

    ·        Mobile-first design principles

    ·        Acquisition & retention tactics

    ·        Hands-on: Build a mobile engagement flow

    ·        Expanded: Analytics & GA4, CRO, and mobile conversion

  • High-Impact Content Strategy

    ·        Content as a conversion engine

    ·        Keyword research + intent-driven content planning

    ·        AI-powered content tools (ChatGPT, Jasper, Surfer SEO)

    ·        Content calendar planning

    ·        Hands-on: Create a 1-week content plan for a brand

  • Social Media Marketing

    ·        Platform breakdown: Facebook, Instagram, LinkedIn, YouTube, Threads, and X

    ·        Paid vs organic strategies

    ·        Influencer marketing & community building

    ·        Social analytics and tracking engagement

    ·        Hands-on: Plan a campaign for a product launch

  • Email Marketing Automation

    ·        List building strategies & segmentation

    ·        Email formats: newsletters, promos, drip series

    ·        A/B testing, open/click rate optimization

    ·        Free tools: Mailchimp, Brevo, Moosend

    ·        Hands-on: Create a 3-email sequence + subject line tests

  • Search Engine Marketing – SEO & PPC

    ·        On-page, off-page & technical SEO

    ·        Link-building best practices

    ·        Google Ads structure: campaigns, ad groups, bidding

    ·        PPC performance metrics & quality score

    ·        Hands-on: Perform SEO audit + set up Google Ads structure

  • Analytics, CRO & ROI

    ·        Deep dive into GA4: events, goals, funnels

    ·        UTM tagging & traffic attribution

    ·        A/B testing with Google Optimize / VWO

    ·        Build a reporting dashboard (Google Data Studio)

    Hands-on: Create a 5-metric ROI dashboard

  • Emerging Trends & Automation

    ·        AI in marketing: personalization, content, chatbots

    ·        CRM integration: HubSpot, Zoho, Salesforce

    ·        Marketing automation: Email workflows & triggers

    ·        Customer data platforms (CDPs) overview

    ·        Influencer & affiliate marketing: monetization and outreach

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Chronolearn

Developer

I am a web developer with a vast array of knowledge in many different front end and back end languages, responsive frameworks, databases, and best code practices

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Title From Date To Date Cost
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This Course Fee:

₹19,999.00

₹30,000.00
Course includes:
  • img Level
      Beginner Intermediate Expert
  • img Duration 25h
  • img Passing Marks 75
  • img Exam Duration 1h 30m
  • img Certifications Yes
  • img Language
      English German Arabic French Spanish
  • img Access 90 Days
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